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Show Your Love With Customer Appreciation Messages

Discover the power of well-crafted customer appreciation messages. Learn how to write notes that build lasting relationships and grow your business.

Build Win-Win Brand Partnerships With Cross-Promotion

Build strategic brand partnerships with cross-promotion. Learn how to align values, craft messaging, and maximize reach through effective collaboration.

The Cost per Lead Dilemma: Balancing Cost and Quality

Stretch your marketing budget further. Discover how to calculate cost per lead and optimize your lead generation strategy for a maximum return on investment.

Cost Control: The Art of Increasing Profits

Controlling costs in business is a surefire way to maximize profits. We break down cost control measures and how you can implement them in future projects.

Cookie Consent Banners: Everything You Need to Know

Learn how to create a frictionless cookie consent banner that keeps your website compliant with global privacy laws.

A Contingency Planning Guide: How to Future-proof Your Business

Learn about business contingency plans and why it makes sense to create one now.

Contextual Marketing: The Art of Perfect Timing

Contextual marketing is all about showing up when people need you. Learn to time your messages so they feel helpful and not annoying to your customers.

Content Seeding: Get Your Brand Noticed Everywhere

Content seeding bridges the gap between creation and conversation. Discover how to move your best work beyond your own platforms and into wider circulation.

Consumer Behavior Models to Elevate Your Marketing Strategy

Learn how consumer behavior models can shape your marketing tactics and deliver impactful results for your brand.

What is a Confirmation Email? Examples & Best Practices

Gain a better understanding of what a registration confirmation email is and why they are such an important part of email marketing.

Colors for Marketing: How to Pick the Right Colors for Your Brand

Every color evokes a different kind of emotion. Learn how to use color in your marketing strategy to influence customers and strengthen your brand.

Color Psychology for Marketers: A Strategic Guide to Brand Success

Color psychology drives buying decisions and helps many good brands become unforgettable. Find out how to use color to connect with customers and boost sales.