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Who picked this color? Why color theory matters for web design

If you’ve picked colors for a design, you know it can be hard to choose right. Color theory affects web design, but these color picker tools will help you.

Forget Solo Missions: Co-Marketing for the Win

Win twice the customers for half the work with co-marketing. Discover how to spot perfect brand matches, design winning campaigns, and grow your business.

Getting Started with Client Intake Forms [Free Template]

Use this guide to learn why you need a client intake form for your business, where to find the best client intake form template, and how to make your own.

Click Fraud 101: Effective Strategies to Protect Your Ad Campaigns

Learn what click fraud is, how it impacts your business, and methods to prevent it. Safeguard your ad campaigns and protect your marketing budget with proven strategies.

Churn Prevention Strategies to Maximize Client Retention

Say goodbye to attrition with effective churn prevention strategies. Improve customer retention and build stronger relationships with our expert tips.

Follow This 7-Step Checklist to Migrate to Mailchimp

Follow this checklist to ensure your emails get delivered from your brand new account.

ChatGPT Prompts for Email Marketing: The Basics

Can’t craft the perfect ChatGPT prompt for your email campaigns? Check out 10 examples to inspire you.

Charity Marketing on a Budget: Effective Strategies

Learn how to make your nonprofit marketing budget work for your organization with our most effective strategies, tips, and more.

Subject Line Comparison

The best and worst open rates in Mailchimp.

Cart Abandonment Rate: 8 Ways to Avoid Lost Sales

Increase your e-commerce store profits and boost customer loyalty with these tips to lower your cart abandonment rate.

Cancellation Email Strategies: Turning Goodbyes Into Brand Wins

Discover how a cancellation confirmation email can be more than just a farewell. Learn strategies for crafting messages that encourage future engagement.

How to Create a Buyer Persona

Create buyer personas and better understand both your current and potential customers. Use our buyer persona template to get started today.