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A Look at The Mothership’s First Year

Diversity is at the heart of Mailchimp’s business. Our customers are all over the globe and represent a multitude of cultures and experiences.

How Sweet Auburn BBQ Builds Community With Mailchimp's Wix Integration and SMS Marketing

Sweet Auburn BBQ gets timely deals in the hands of its SMS subscribers—just in time for dinner.

Trial and Error: A Copywriter’s Journey

Julia McCoy, founder and CEO of Express Writers, shares her story and provides tips for writing effective, informative emails.

Fewer Clicks, More Dance: The Power of Interactive Email

Mark Robbins didn’t set out to revolutionize email. He just wanted to find the edge of what could be done.

Marketing Shelfie—Branding Edition

What makes a great brand? Our latest Shelfie explores exactly that, with picks that demystify the world of branding. Learn how stories, design, writing, strategy, and being remarkable all come together to create successful brands.

YouTube SEO: The Missing Piece of Your Content Strategy

YouTube SEO is your path toward steady channel growth. Learn the key steps to rank higher and get more views.

How to Write Effective SMS Messages (With Examples)

Learn how to write SMS marketing copy that can convert potential customers to paying customers, and leads to sales.

When and How to Use an En Dash in Marketing

Learn when and how to use an en dash in marketing to enhance clarity, professionalism, and brand communication.

What is a Meta Description? Examples and Tips

Meta descriptions tell searchers what they will find when they click on your website. Here’s how to write a meta description that increases your clicks.

What Is a Case Study and Why You Should Use Them

What is a case study? This guide covers the case study definition, case study examples, and how to write one.

Google Retargeting Best Practices

Best practices for creating effective retargeting ads, figuring out how much you should spend, and using your reports.

Why Storytelling Builds Stronger Customer Connections

Discover what storytelling in marketing is and how storytelling can help you build stronger connections with your customers.