Julia McCoy is the founder and CEO of Express Writers, a team of online content experts. She hosts The Write Podcast, a series about copywriting and content marketing. She’s also the brains behind #ContentWritingChat, a weekly Twitter chat.
And last year, she wrote a book.
So You Think You Can Write: A Definitive Guide to Online Writing is a comprehensive guide to every kind of web writing — including, of course, email. So how did McCoy become qualified to write a manual?
The answer: Lots of trial. And a good bit of error.
From the doctor’s office to the driver’s seat
McCoy started her career not as a writer, but training to be a nurse.
But while she should have been learning human anatomy and how to change surgical dressings, McCoy taught herself copywriting. She started taking on freelance writing jobs, and the more she wrote, the more she knew nursing wasn’t her calling. At times, she worked on as many as 100 assignments per week. “I was 19 years old, and my business was growing like crazy.”
McCoy decided to trade in her scrubs for a keyboard, and she never looked back.