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How to Run an A/B Test

Never underestimate the power of A/B testing. Understand what a split test is and how to conduct one with this comprehensive guide.

Ghostwriters: The Invisible Force Behind Successful Small Businesses

Discover how to find and work with ghostwriters to save your business time while enhancing content and growing your thought leadership.

Pros and Cons of Using Email Attachments

Discover the pros and cons of using email attachments in marketing, plus tips to optimize their use for better results.

Consumer Behavior Models to Elevate Your Marketing Strategy

Learn how consumer behavior models can shape your marketing tactics and deliver impactful results for your brand.

Colors for Marketing: How to Pick the Right Colors for Your Brand

Every color evokes a different kind of emotion. Learn how to use color in your marketing strategy to influence customers and strengthen your brand.

What is a Business Use Case?

Learn how to accurately describe your customers’ interactions with your brand through business use case modeling.

Breadcrumb Navigation: How to Use it to Make Your Site Easy to Find and Navigate

Learn about breadcrumb navigation, how you can use it to make your site easy for search engines to find and for users to navigate.

5 Key Dates for Your Holiday Marketing Plan

Boost your sales with this handy calendar and our holiday marketing tips.

Learn How the Internet's Favorite Astrology App Grew Its Business by Being Authentic

The director of marketing explains how the astrology brand keeps its presence impactful and open rates high.

On Choosing Clients and Making E-Commerce Beautiful

Developer Natasha Murphy and designer Lexi Stout share their thoughts on e-commerce, email marketing, and Atlanta's creative community.

Thriving Solo: Strategies for the Modern Solopreneur

Elevate your solopreneur journey with proven strategies. Achieve success and balance as a modern solopreneur.

Forget Solo Missions: Co-Marketing for the Win

Win twice the customers for half the work with co-marketing. Discover how to spot perfect brand matches, design winning campaigns, and grow your business.