How One Agency Switched Their Focus and Redefined Their Value
Vital Agency shares how they have leveraged growing their client base along with refining their purpose within the agency world.
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How Mailchimp Does Deliverability
We sat down with our Delivery team to discuss the importance of deliverability, what differentiates us, and how senders can increase their delivery rate.
Delectable Data: A Case Study in Data-Driven Email Lists
How Atlanta-based digital agency FortyFour helped Southern Kitchen bridge the gap between content and commerce.
Their Own Code: The Weird, Wonderful World of Table Tr Td
Denver-based developers Table Tr Td explain their brand of unapologetically offbeat, norm-defying "email art."
Buying In: Build Better Sales with Email
Heral Patel shares tips and tricks on what works for his agency's clients, what doesn’t, and why the most important factor in selling online may be trust.
Building on a Cheeky Brand's Social Media Success with Disruptivos
Pedrita Parker creates “designs with a lot of love and little shame.” But to capitalize on her social media success, she called in Malaga, Spain-based agency Disruptivos to refine her digital marketing strategy.
Customer Service Automation: How Can Your Company Benefit
Understand why you should automate customer service tasks to free up your customer support team. Explore the advantages of customer service automation.
How to Use Value-Based Segmentation to Drive Business Growth
Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.
WhatsApp vs. SMS for Your Business Messaging Strategy
The WhatsApp vs. SMS debate comes down to where your customers are and what you’re trying to say. Here’s how to choose between these popular platforms.
How Workflow Automation Can Improve Operations
Workflow automation is a straightforward way to streamline essential processes and minimize delays so things get done faster.
What Is the Best Way to Ask for Product Reviews via Email?
Online reviews are a great way to encourage customers to buy and build trust. But how do you get them? Discover how to write the perfect email request.
What Is Google Shopping? Everything Businesses Should Know
Get the most out of your Google Shopping efforts with these best practices.