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Read the latest news and information from Mailchimp, including corporate and product announcements, company stats, brand assets, and more.

SMS Marketing

Discover the power of SMS marketing for small and large businesses. Learn what SMS marketing is and how it can boost your brand's success.

Return on Investment (ROI)

A calculation of the monetary value of an investment versus its cost.

Return on Ad Spend (ROAS)

Understand ROAS to maximize your ad budget and measure the success of your campaigns effectively.

Key features of RCS messaging

Learn how RCS messaging improves brand communication with rich content, multimedia, and enhanced messaging features.

What is Narrowcasting?

Discover the concept of narrowcasting and its impact on targeted communication. Explore how narrowcasting revolutionizes content delivery for niche audiences.

Marketing Collateral

Unlock the power of marketing collateral with our comprehensive guide. Learn what it is, its various forms, and how it fuels effective marketing campaigns.

Marketing Analytics

A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.

Facebook Ads

Ads that run exclusively through Facebook’s advertising platform. They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites.

Backlinks

Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else.

A/B Tests

Creating 2 versions of a digital asset to see which one users respond to better. Examples of assets include a landing page, display ad, marketing email , and social post.

Integrations

Shoplazza

Shoplazza is an all-in-one eCommerce platform that techs your business further and stays Open to More. Sync your store data with Mailchimp to drive more growth!