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Marketing Resources

Find detailed advice on how to start, grow, and market your business, along with inspiring stories from real entrepreneurs.

SMS Marketing

Discover the power of SMS marketing for small and large businesses. Learn what SMS marketing is and how it can boost your brand's success.

Personalized Product Recommendations

Suggestions to customers for products they may be interested in based on products they’ve already bought or viewed online. For example, if a customer bought the same tank top in 3 colors, there’s a good chance they’ll like the same tank in a new color.

Personalized Marketing

The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.

What is Narrowcasting?

Discover the concept of narrowcasting and its impact on targeted communication. Explore how narrowcasting revolutionizes content delivery for niche audiences.

Gross Rating Points

Learn all about Gross Rating Points (GRPs) and how they are used in advertising. Understand the importance of GRPs in measuring audience reach and engagement.

Facebook Ads

Ads that run exclusively through Facebook’s advertising platform. They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites.

Classified Advertising

Discover the benefits of classified advertising—cost-effective & targeted promotion through newspapers, online marketplaces & classified ad sites.