What is Omnichannel Marketing?
Omnichannel marketing delivers on audience demands by helping a business present a consistent, informed message through multiple channels.
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Marketing Automation
A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings.
Marketing Analytics
A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.
Integrated Marketing
The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.
Email Automation
The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.
Backlinks
Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else.
Abandoned Cart
When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to checkout and complete the purchase. Users may abandon because they aren’t ready to buy.
Add a Mini Quiz to Your Pop-up Form
This article helps users understand how to add a mini-quiz to a popup form and map their quiz to a group in their audience.
How MovingWaldo used Mailchimp and QuickBooks to grow revenue and optimize messaging
With a mix of analytics, A/B testing, and Mailchimp’s QuickBooks integration, MovingWaldo helps relieve the stress of moving homes.
Selling in Email Happens Through Stories
We connect with Paul Jarvis, creator of Fixtail and owner of Chimp Essentials, to learn more about how storytelling plays a key role in email marketing.
Helping Clients in Hard-Hit Industries
How to build trust and expand your offerings in a way that serves your business for years to come.
FreshInbox: On a Mission to Take Interactive Email Mainstream
FreshInbox founder Justin Khoo as spent his entire career pushing the web to be better. And in email, he sees a lot of room for improvement.