How to Measure and Improve Your Activation Rate
Understand activation rate and its impact on user engagement. Find out how to track and optimize it for better conversions and results.
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How to Build an Action Plan and Why You Need One
An action plan can help you organize, prioritize, and reach your goals. Learn how to build an action plan and understand their value with this guide.
How to Calculate and Improve Your Acquisition Rate
Learn to calculate your acquisition rate and explore expert strategies to attract more customers.
How ABX Marketing Helps Align Sales and Marketing
Use ABX marketing to deliver coordinated, account-focused campaigns that boost pipeline impact
How to Improve Account-Based Engagement Metrics
Drive stronger ABM engagement with proven tactics to boost interaction, alignment, and conversion across target accounts.
How to Regain Sales with Abandoned Cart Emails
Learn how to take sales over the finish line with an email series built on abandoned cart email best practices.
How To Get More Brand Traffic on Your Website
Search, social, email, and more ideas for driving visitors to your website.
How resilience allowed us to Bloom Together for Pride 2022
From green carnations as self-identifications to lavender to commemorate the Stonewall riots, flowers have long held profound meaning in LGBTQ+ communities.
How Intuit Mailchimp Customers Can Prepare for Gmail and Yahoo's New Sender Requirements
Changes to Gmail and Yahoo’s requirements for email senders take effect in February 2024
How Our Employee Radio Station Embodies Our Company Values
If you visit Mailchimp’s Atlanta HQ on a typical Wednesday morning, you might see a lot of people with headphones on, tapping their feet, occasionally laughing in sync.
How We Roasted Our Founders With Our In-House Art Gallery
Our VP of Marketing's office occasionally showcases the work of our employee-artists. Recently, we used it to make a little mischief.
How We Encourage Side Hustles
When creativity is one of your company’s core values, you get to work alongside some super-talented people. And when super-talented people have good ideas, things like this happen.