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Craft Winning Positioning Statements: Examples & Tips

Learn the key components to writing a brand positioning statement. Follow these tips and examples when you go to write your own.

Strategic Insights: Applying Porter's Five Forces to Business Growth

Learn what Porter's Five Forces are and how to apply this framework to your business strategy to gain more insight into your competition.

Using Point-of-Purchase (POP) Marketing to Boost Sales

Learn all about point-of-purchase (POP) marketing, including POP marketing benefits, strategies, examples, and tips.

Create a Winning Website Strategy with a 'Plan on a Page'

Looking to create a successful website strategy? Discover how a 'Plan on a Page' can help you streamline your approach and achieve your goals.

Phishing Email 101: Protect Your Business From Costly Scams

Stop phishing scams before they hurt your bottom line. Get practical advice on phishing email detection strategies and security measures for your business.

Personalized SMS Marketing: Drive ROI With Custom Texts

Wish you could just text your customers about your latest offer? Turns out, you can—and they’ll love it. This personalized SMS marketing guide shows you how.

5 Tips for Starting Your Personal Blog

Do you have a story to tell but don’t know where to tell it? A personal blog sounds like it’s right up your alley. Follow these tips and start your own blog today.

Permission-Based Marketing: How to Do It Right

Discover how to do permission-based marketing right—build trust, engage your audience, and drive better results.

How to Conduct a Perception Survey for Your Business

Capture brand perception insights with surveys to improve customer experience and stay relevant in the market.

Operational Excellence: PDCA Cycle Guide

Learn about the Plan-Do-Check-Act business model. Discover how the PDCA cycle works and how it can be used to enhance organizational efficiency.

Choose the Right Payment Gateway for Your Business

Payment gateways are used by merchants to accept credit cards and other types of electronic payments. Find the best payment gateways for your business here.

How Pattern Interrupts Elevate Sales Engagement

The pattern interrupt technique can help disrupt routine sales conversations, allowing you to connect and engage with prospects. Read on to learn more.