Craft Winning Positioning Statements: Examples & Tips
Learn the key components to writing a brand positioning statement. Follow these tips and examples when you go to write your own.
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Learn the key components to writing a brand positioning statement. Follow these tips and examples when you go to write your own.
Learn what Porter's Five Forces are and how to apply this framework to your business strategy to gain more insight into your competition.
Learn all about point-of-purchase (POP) marketing, including POP marketing benefits, strategies, examples, and tips.
Looking to create a successful website strategy? Discover how a 'Plan on a Page' can help you streamline your approach and achieve your goals.
Stop phishing scams before they hurt your bottom line. Get practical advice on phishing email detection strategies and security measures for your business.
Wish you could just text your customers about your latest offer? Turns out, you can—and they’ll love it. This personalized SMS marketing guide shows you how.
Do you have a story to tell but don’t know where to tell it? A personal blog sounds like it’s right up your alley. Follow these tips and start your own blog today.
Discover how to do permission-based marketing right—build trust, engage your audience, and drive better results.
Capture brand perception insights with surveys to improve customer experience and stay relevant in the market.
Learn about the Plan-Do-Check-Act business model. Discover how the PDCA cycle works and how it can be used to enhance organizational efficiency.
Payment gateways are used by merchants to accept credit cards and other types of electronic payments. Find the best payment gateways for your business here.
The pattern interrupt technique can help disrupt routine sales conversations, allowing you to connect and engage with prospects. Read on to learn more.