What is Your Customer Effort Score and How Can it Help Your Business?
Find out what a customer effort score is, learn about the benefits of knowing yours, and read about some best practices for calculating and using a CES for your business.
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How to Conduct a Cost-Benefit Analysis
Enhance your decision-making with cost-benefit analysis. Learn the key steps to conduct a thorough cost-benefit analysis.
Consumer Behavior Models to Elevate Your Marketing Strategy
Learn how consumer behavior models can shape your marketing tactics and deliver impactful results for your brand.
Colors for Marketing: How to Pick the Right Colors for Your Brand
Every color evokes a different kind of emotion. Learn how to use color in your marketing strategy to influence customers and strengthen your brand.
Beyond Metrics: How Brand Tracking Drives Strategic Decision-Making
Brand tracking helps you understand consumer perceptions, so you can create effective strategies based on their opinions.
Why Brand Salience Matters for Brand Loyalty and Customer Retention
Brand salience is vital to ensuring your business is the go-to for consumers. Rise above the competition by improving brand salience.
5 Key Dates for Your Holiday Marketing Plan
Boost your sales with this handy calendar and our holiday marketing tips.
Learn How the Internet's Favorite Astrology App Grew Its Business by Being Authentic
The director of marketing explains how the astrology brand keeps its presence impactful and open rates high.
Bounce Back Emails: What to Include and Avoid
Learn what to include and avoid in a bounce back email, plus tips for handling invalid email addresses and improving your email deliverability.
Effective Back-to-School Marketing Tips
Boost your sales with effective back-to-school marketing tips. Discover strategies to engage students and parents this season.
Create Back in Stock Emails That Drive Customer Action
Create high-converting back in stock emails with the right timing, messaging, and design strategies.
Swym Back-in-Stock Alerts
The Swym Back-in-Stock Alerts integration enables Shopify stores to add a "Notify me" capability to their site - shoppers that visit an out-of-stock product page can sign up to be automatically notified via email when that item is restocked by the merchant. In addition to providing the ability to send these automatic alerts via Mandrill, this integration also enables the merchant to provide those end-users signing up for alerts to also opt-into their marketing email lists. The merchant can configure rules on how the alerts need to be dispatched (when, how many etc.) as well as configure the look-and-feel of the emails via a rich template editor. The merchant can choose to send the emails via Swym, or optionally via Mandrill if that's already enabled for their Mailchimp account. The integration also includes rich engagement metrics on the module, including data on which products are getting the most notification requests, which users are requesting them, what emails were sent, how those emails performed etc.