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A Step-by-Step Guide to Calculating Subscriber Acquisition Cost

Understand subscriber acquisition cost to improve budgeting and drive more efficient marketing strategies.

All About Social Media Icons for Email Signatures

Never waste another email interaction again. Learn how to add social media icons for email signatures and turn every message into a networking opportunity.

What Is Web Hosting and How to Choose the Right Web Host

For small businesses, finding a good web hosting service is critical. Here’s what you need to know to find the best web hosting provider for you.

Why Brand Recall Matters—And How to Get It Right

Learn why brand recall is more important than you think—and how to harness it for your own business growth.

What Are Marketing Channels?

A marketing channel is the type of medium used to advertise your company. Learn how to choose the right marketing channel for your business here.

3 Tips for Optimizing Email Content in Real Time

Learn these must-know tactics to successfully prepare for Black Friday and Cyber Monday.

Survey Design Explained: 5 Steps to Capturing Quality Feedback

Learn proven strategies and best practices for crafting surveys that ask the right questions, engage respondents, and gather actionable insights.

How SMS Segmentation Can Drive Better Engagement

Improve your SMS marketing strategy with effective segmentation. Reach the right people with the right message for better engagement.

How to Improve Your Site's SEO Accessibility

Learn how to find the right balance and create an inclusive and SEO-friendly website that meets accessibility standards.

How to Efficiently Craft a Request for Proposal

Writing a request for proposal can be both exciting and intimidating. Learn how to make your own RFP template to get the right contractors on your project.

Maximizing Profitability: Explore Effective Revenue Models for Your Business

Choosing the right revenue model can help you earn more and create an effective pricing strategy. Explore the different types of revenue models here.

Pre-Built Segmentation: Target Your Customers With One Click

We’ve identified 12 of the most common segmenting combinations and created them for you automatically, so you can quickly send the right email to the right people.