Franchise Marketing: 12 Ways to Boost Your Strategy
Franchise marketing offers special challenges. Learn how to improve both the operational and development marketing for your franchised business.
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Email Marketing Benchmarks and Metrics Businesses Should Track
Wondering how your email marketing statistics compare to others in your industry? Check out these email marketing benchmarks to understand how you’re doing.
E-commerce SMS Marketing: A Direct Line to Repeat Sales
Your customers are waiting for your text. Learn e-commerce SMS marketing tactics to boost sales and loyalty.
How to Make Discovery Calls That Drive Conversions
A discovery call helps you learn more about prospective customers. Find out how to plan the perfect call.
Use Discount Pricing to Drive Sales and Build Loyalty
Use discount pricing strategies to increase sales, attract new customers, and build long-term brand loyalty.
Cookie Consent Banners: Everything You Need to Know
Learn how to create a frictionless cookie consent banner that keeps your website compliant with global privacy laws.
Mastering Content Governance: Best Practices for Managing Your Content
Learn how to build a content governance plan to manage your business's message, communicate more efficiently, and improve content quality.
From Clicks to Conversions: Mastering Landing Page Split Testing
Boost conversions with landing page split testing. Learn the benefits, types, key elements to test, and best practices to refine your pages for maximum impact.
Bump, Nudge, Follow Up: Mastering the Art of Reminder Emails
Master the art of the email bump with smart follow-up strategies, practical examples, and tips to re-engage prospects—without sounding pushy.
What is Parallax Scrolling and How To Use It
Parallax scrolling causes the background to move at a slower pace than the content in the front. Here’s how to add it to your site.
How to Optimize Website For Search Engines
How to improve your website’s SEO, boost your search ranking, and increase audience engagement.
Crafting Your SMS Marketing Strategy
SMS marketing allows businesses to have direct communication with their customers. Discover best practices for creating an SMS marketing strategy that drives engagement.