What is Your Customer Effort Score and How Can it Help Your Business?
Find out what a customer effort score is, learn about the benefits of knowing yours, and read about some best practices for calculating and using a CES for your business.
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How to Conduct a Cost-Benefit Analysis
Enhance your decision-making with cost-benefit analysis. Learn the key steps to conduct a thorough cost-benefit analysis.
Beyond Metrics: How Brand Tracking Drives Strategic Decision-Making
Brand tracking helps you understand consumer perceptions, so you can create effective strategies based on their opinions.
Why Brand Salience Matters for Brand Loyalty and Customer Retention
Brand salience is vital to ensuring your business is the go-to for consumers. Rise above the competition by improving brand salience.
BIMI: What It Is and Why it’s Important to Email Marketing
Learn what BIMI is (brand indicators for message identification) and how it helps with email marketing deliverability.
What Is a Heat Map In Business?
A heat map is a data visualization tool that shows how customers are interacting with content. Learn more about heat maps and how they work.
Customer Lifetime Value and Why it Matters
You’ve heard about CLV. But what is it, how can you calculate it, and why does it matter? Mailchimp’s tools and resources will help you get started.
Partners
Hear the stories of great partner dynamics straight from those who made it work.
Mailchimp Coffee Hour Invites Speakers To Share Their Knowledge
Maybe you’ve heard about Coffee Hour, the Friday morning speaker series that's been a staple of our culture for years, growing and changing along with the company.
The Marketing Equalizer: Leveraging AI for Mid-Market Growth
Download our research report with WARC to benchmark your marketing team against your peers, assess your AI readiness, and close your capability gaps.
Science of Loyalty
Gain insights into the psychology of customer loyalty, explore loyalty's evolutionary roots, and develop science-backed strategies to differentiate your brand from competitors.