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Classified Advertising

Discover the benefits of classified advertising—cost-effective & targeted promotion through newspapers, online marketplaces & classified ad sites.

Bounce Rate

The percentage of visits to your website where only 1 page was viewed. When we say users "bounce," we mean they viewed a page of your site or a landing page but didn’t engage further. They didn’t click on links or view more pages.

Backlinks

Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else.

Abandoned Cart

When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to checkout and complete the purchase. Users may abandon because they aren’t ready to buy.

A/B Tests

Creating 2 versions of a digital asset to see which one users respond to better. Examples of assets include a landing page, display ad, marketing email , and social post.

Third‑Party Software Licenses

See here to review the complete list of Mailchimp's Third-Party software license agreements, effective from April 1, 2020.

Mailchimp’s Legal Policies

Information about how Mailchimp, a marketing automation platform, protects your privacy and handles user accounts.

Controller to Processor Clauses (2021)

Mailchimp 2021 Controller-to-Processor Clauses. Clause 1: Purpose and scope (a) The purpose of these standard contractual clauses is to ensure compliance ...