Marketing Analytics
A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.
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Integrated Marketing
The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.
How to Use Google Analytics: A Beginner’s Guide
Learn how to use Google Analytics to better understand your audience and make the most of your data.
How to Create an Effective Go-to-Market Strategy
Every business needs a go-to-market strategy. Our 5-step guide will help you create one.
Facebook Ads
Ads that run exclusively through Facebook’s advertising platform. They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites.
E-commerce Websites: What They Are and How to Build One
This guide will help you learn more about e-commerce websites and provide basic tips for building one.
What is a Customer Journey? Customer Journey Definition
Learn what a customer journey is, and how you can build customized, automated customer journeys in Mailchimp.
Backlinks
Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else.
Mailchimp Mobile Software Development Kit License Agreement
Mailchimp offers certain features as add-ons to your Mailchimp account and we've provided additional terms for those features.
Set Up Email Domain Authentication
Set up your email domain authentication so campaigns appear to come from your domain. Make your campaigns look more professional and avoid spam folders.
Collect Consent With Popup Forms
Learn how to collect consent for your popup forms from new and existing contacts.
Add a Mini Quiz to Your Pop-up Form
This article helps users understand how to add a mini-quiz to a popup form and map their quiz to a group in their audience.