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The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.
Omnichannel marketing delivers on audience demands by helping a business present a consistent, informed message through multiple channels.
A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings.
A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.
The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.
Learn how to use Google Analytics to better understand your audience and make the most of your data.
Every business needs a go-to-market strategy. Our 5-step guide will help you create one.
Ads that run exclusively through Facebook’s advertising platform. They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites.
The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.
This guide will help you learn more about e-commerce websites and provide basic tips for building one.
A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, video, or changing text.
Learn what a customer journey is, and how you can build customized, automated customer journeys in Mailchimp.