11 Business Ideas to Inspire You in 2022
Check out these top business ideas in 2022 and get inspired to start your own business with this step-by-step guide
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Transactional Email
Automated emails sent from one sender to one recipient, usually related to account activity or a commercial transaction.
Return on Investment (ROI)
A calculation of the monetary value of an investment versus its cost.
What is Product Differentiation?
Product differentiation is 1 of the keys to small business success. Here’s what you need to know.
Personalized Marketing
The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.
What is Omnichannel Marketing?
Omnichannel marketing delivers on audience demands by helping a business present a consistent, informed message through multiple channels.
Marketing Automation
A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings.
Marketing Analytics
A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.
Integrated Marketing
The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.