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Integrated Marketing

The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.

Facebook Ads

Ads that run exclusively through Facebook’s advertising platform. They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites.

Email Automation

The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.

Display Ads

A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, video, or changing text.

Classified Advertising

Discover the benefits of classified advertising—cost-effective & targeted promotion through newspapers, online marketplaces & classified ad sites.

Backlinks

Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else.

Abandoned Cart

When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to checkout and complete the purchase. Users may abandon because they aren’t ready to buy.

A/B Tests

Creating 2 versions of a digital asset to see which one users respond to better. Examples of assets include a landing page, display ad, marketing email , and social post.