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Bounce Rate

The percentage of visits to your website where only 1 page was viewed. When we say users "bounce," we mean they viewed a page of your site or a landing page but didn’t engage further. They didn’t click on links or view more pages.

Backlinks

Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else.

Abandoned Cart

When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to checkout and complete the purchase. Users may abandon because they aren’t ready to buy.

A/B Tests

Creating 2 versions of a digital asset to see which one users respond to better. Examples of assets include a landing page, display ad, marketing email , and social post.

Third‑Party Software Licenses

See here to review the complete list of Mailchimp's Third-Party software license agreements, effective from April 1, 2020.

Legal - Trial and Discount Offer Full Terms

Full terms and conditionals for any active Intuit Mailchimp promotions and/or trials.

Mailchimp + Quickbooks Promotional Offer

Get a 1 month free trial of a paid Mailchimp marketing plan, just for Quickbooks and Mailchimp customers.

Mailchimp Mobile Software Development Kit License Agreement

Mailchimp offers certain features as add-ons to your Mailchimp account and we've provided additional terms for those features.

Mailchimp’s Legal Policies

Information about how Mailchimp, a marketing automation platform, protects your privacy and handles user accounts.

Mailchimp Data Processing Addendum Preview

Terms and conditions of the Mailchimp Data Processing Addendum Preview. This Data Processing Addendum (“DPA”) is incorporated into, and is subject to the ...

Controller to Processor Clauses (2021)

Mailchimp 2021 Controller-to-Processor Clauses. Clause 1: Purpose and scope (a) The purpose of these standard contractual clauses is to ensure compliance ...

Mailchimp's API Use Policy

Mailchimp is a developer's go-to for APIs that improve the use of our services and integration. Learn more how we protect our system and our user's rights.