What is Media Mix Modeling and How to Use It Effectively
Want better marketing results? Learn how media mix modeling analyzes performance and improves ad spend efficiency.
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Measure Email Performance
Opens, clicks, conversions—learn how to tell if people like what you're saying, and how to make it better.
Email Blacklisting: How Your Business Can Avoid It
An email blacklist is a list of IP addresses associated with spam. Read on to learn more about email blacklists and how you can avoid them.
How to Use Maslow’s Pyramid in Your Business Model
Maslow's theory evaluates the needs that all human beings have and ranks them into categories. Learn how these needs apply to a business framework.
Marketing vs. Transactional Emails Explained
Marketing and transactional emails work differently but are both vital to the customer experience. Learn how to use them in your marketing strategy.
Marketing Tools
Learn how to choose the right tools and put them to work for your business.
Marketing to Gen Z vs. Millennials: Key Differences
Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.
7 Marketing Resolutions from Mailchimp Customers
We asked 7 of our customers what their New Year’s resolutions are, and the answers we got were so insightful and motivational that we had to share them.
Marketing Reporting: A Complete Guide for Your Business
Learn everything you need to know about what marketing reports are, how to prepare them, and how they can help your business.
What is Marketing Reach? How to Measure and Improve It
Learn the definition of marketing reach, its importance, and how to optimize your campaign's marketing reach.
How to Market a Product
Marketing products is a challenge for every business. Get tips for how to go about product marketing and learn about tools to use to support your efforts.
Avoiding Marketing Myopia: How to Keep Your Business Relevant
Learn how avoiding marketing myopia can preserve your business relevance and promote your ongoing success, even if you’re already in a booming growth industry.