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Target Audience

The people you want to reach with your marketing efforts. These are the consumers who will be most interested in your products or services—and most likely to convert from leads into customers.

Personalized Product Recommendations

Suggestions to customers for products they may be interested in based on products they’ve already bought or viewed online. For example, if a customer bought the same tank top in 3 colors, there’s a good chance they’ll like the same tank in a new color.

Personalized Marketing

The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.

Marketing Mix (7Ps of Marketing)

The 7 Ps Marketing Mix gives you a framework to plan your marketing strategy and effectively market your products to your target group.

Marketing Automation

A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings.

Marketing Analytics

A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.

Articles

Landing Page

Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.

Integrated Marketing

The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.

Facebook Ads

Ads that run exclusively through Facebook’s advertising platform. They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites.