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Marketing Resources

Find detailed advice on how to start, grow, and market your business, along with inspiring stories from real entrepreneurs.

Transactional Email

Automated emails sent from one sender to one recipient, usually related to account activity or a commercial transaction.

Target Audience

The people you want to reach with your marketing efforts. These are the consumers who will be most interested in your products or services—and most likely to convert from leads into customers.

What is Omnichannel Marketing?

Omnichannel marketing delivers on audience demands by helping a business present a consistent, informed message through multiple channels.

Marketing Mix (7Ps of Marketing)

The 7 Ps Marketing Mix gives you a framework to plan your marketing strategy and effectively market your products to your target group.

Marketing Analytics

A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.

Integrated Marketing

The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.

Facebook Ads

Ads that run exclusively through Facebook’s advertising platform. They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites.