Using Point-of-Purchase (POP) Marketing to Boost Sales
Learn all about point-of-purchase (POP) marketing, including POP marketing benefits, strategies, examples, and tips.
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Nonprofit Marketing: Strategies for Success
Nonprofits often struggle with marketing. Read this to learn how you can use digital marketing strategies to achieve powerful results for your nonprofit.
How to Respond to Negative Reviews
An occasional unsatisfied customer is inevitable. Learn how to respond professionally and turn criticism into positive customer experiences.
Gift Card Marketing Strategies for Holidays and Beyond
Discover year-round gift card marketing strategies, including tips for promoting eGift cards during the holidays and beyond to boost sales and engagement.
Consumer Behavior Models to Elevate Your Marketing Strategy
Learn how consumer behavior models can shape your marketing tactics and deliver impactful results for your brand.
Colors for Marketing: How to Pick the Right Colors for Your Brand
Every color evokes a different kind of emotion. Learn how to use color in your marketing strategy to influence customers and strengthen your brand.
How to Define, Measure & Achieve Brand Alignment
Brand alignment problem? Learn how to cultivate a consistent brand with our tips on measuring and mastering brand alignment.
Why BOPIS is the Future of Retail: A Guide for Business Owners
Discover why buy online, pick up in-store (BOPIS) is rapidly becoming the future of retail with our comprehensive guide for business owners.
5 Key Dates for Your Holiday Marketing Plan
Boost your sales with this handy calendar and our holiday marketing tips.
KPIs: Definition and Best Practices
Key performance indicators (KPIs) are quantifiable measures that help businesses evaluate their progress toward achieving important objectives.
MakePlans | Appointment Booking & Scheduling
User-friendly scheduling system for appointment booking and event registration. Automatically add new customers to Mailchimp.
Learn How the Internet's Favorite Astrology App Grew Its Business by Being Authentic
The director of marketing explains how the astrology brand keeps its presence impactful and open rates high.