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How to Market on Social Media Effectively

Social media marketing can help your business gain exposure, increase traffic, and generate leads. Use these tips for a social media strategy that clicks.

What Is Influencer Marketing?

Influencer marketing is a great way to promote your brand, but is it the right strategy for every business? Learn more about influencer marketing here.

How to Do Market Research

Market research can help you learn about your audience and competitors. Check out this guide to learn how to do effective market research.

Video Storytelling: Lights, Camera, Marketing Magic

Tired of being the best-kept secret in your industry? Discover how superb video storytelling can elevate your marketing strategy and make your brand stand out.

Subject Matter Experts: How Marketers Can Leverage SMEs

A subject matter expert (SME) can boost your marketing credibility and add value to your content. Here’s how to find and leverage SMEs for your campaigns.

Holiday Prep Advice From 2 Mailchimp Customers

The owners of Cheeky Peach and Little Barn Apothecary offer their best holiday marketing tips. Learn how to make customers feel loved, reach people with segmentation and automation, and promote your holiday offers.

How to Use AI in Marketing Campaigns

Learn about AI marketing tools and how to take advantage of AI for your business.

Ecommerce Trend Forecasting with Secondary Market Research

Use secondary market research to predict ecommerce trends and make data-driven business strategies.

Using the OODA Loop for Marketing Decisions

The pace of business moves faster every day. Make sure your marketing is keeping up by using the OODA Loop, a military-developed method for quick decision-making.

Stay in Sync With Omnichannel Marketing Automation

Stop having your team manually sync campaigns across every platform. Use omnichannel marketing automation to eliminate busy work and get results.

How to Measure Your Email Marketing Success

Tracking and evaluating your email marketing performance is the ultimate way to get to know an audience, build upon what works, and eliminate what doesn’t.

The Zero-Party Data Advantage: Tailored Marketing Solutions

Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.