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Landing Page

Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.

Integrated Marketing

The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.

How to Use Google Analytics: A Beginner’s Guide

Learn how to use Google Analytics to better understand your audience and make the most of your data.

How to Create an Effective Go-to-Market Strategy

Every business needs a go-to-market strategy. Our 5-step guide will help you create one.

Facebook Ads

Ads that run exclusively through Facebook’s advertising platform. They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites.

Email Automation

The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.

Classified Advertising

Discover the benefits of classified advertising—cost-effective & targeted promotion through newspapers, online marketplaces & classified ad sites.

BIMI: What It Is and Why it’s Important to Email Marketing

Learn what BIMI is (brand indicators for message identification) and how it helps with email marketing deliverability.

Abandoned Cart

When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to checkout and complete the purchase. Users may abandon because they aren’t ready to buy.

A/B Tests

Creating 2 versions of a digital asset to see which one users respond to better. Examples of assets include a landing page, display ad, marketing email , and social post.

Legal - Trial and Discount Offer Full Terms

Full terms and conditionals for any active Intuit Mailchimp promotions and/or trials.

Mailchimp Mobile Software Development Kit License Agreement

Mailchimp offers certain features as add-ons to your Mailchimp account and we've provided additional terms for those features.