Don’t Call it a Newsletter: Tips from Tobias van Schneider
Tobias von Schneider shares some invaluable insights on building your audience.
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Bridging the Web and Email: The Case for Subtle Interactivity
The limitations of email might be frustrating for most designers, but for Austin Woodall they’re a source of inspiration — so much so that it changed his career.
Metaphors in Marketing Strategy: Igniting Customer Imagination
Using metaphors in marketing is a great way to express ideas and connect with customers in a unique way. Learn how to implement metaphors in your marketing strategy.
The power of referrals for your business (and how to ask for them)
Ask for referrals and maximize your earning power with these tips and templates for agencies and freelancers.
Build a Scalable Business Model: Strategies and Best Practices
Discover effective strategies and best practices for building a scalable business model. Learn how to grow your business sustainably with our expert insights.
Hard Bounce vs. Soft Bounce: What’s the Difference?
Hard bounce vs. soft bounce: Understand what these email delivery errors really mean for your marketing strategy and how to reduce bounce rates.
Earned Media vs Paid Media: Understanding the Differences
Discover the key differences between earned media and paid media, and learn how each can benefit your brand. Make an informed decision on which approach is best for your business.
Top Customer Service Email Mistakes and How to Fix Them
Make every customer service email count by avoiding tone, timing, and clarity mistakes that hurt your brand.
Understanding Banner Blindness: Strategies for Effective Online Advertising
Banner blindness makes your ads invisible. Use this guide to learn why this phenomenon happens and how to put the spotlight on your banner ads.
No Sprinkles Required
How Jeni's Splendid Ice Creams uses email to delight their customers—and grow their brand.
Dissecting Really Good Email with Lucky Red Pixel
Email is important, but sometimes it’s low on a company’s to-do list, which can cultivate a lot of issues. Florida-based agency Lucky Red Pixel walks us through what it takes to compose a good one—and how to fix common mistakes.
What is NPS? Understanding Net Promoter Score
Net Promoter Score evaluates how loyal customers are to your brand. Learn how to get your NPS score so you can make your CRM more effective.