Transactional Email
Automated emails sent from one sender to one recipient, usually related to account activity or a commercial transaction.
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Return on Investment (ROI)
A calculation of the monetary value of an investment versus its cost.
Return on Ad Spend (ROAS)
Understand ROAS to maximize your ad budget and measure the success of your campaigns effectively.
Key features of RCS messaging
Learn how RCS messaging improves brand communication with rich content, multimedia, and enhanced messaging features.
Personalized Product Recommendations
Suggestions to customers for products they may be interested in based on products they’ve already bought or viewed online. For example, if a customer bought the same tank top in 3 colors, there’s a good chance they’ll like the same tank in a new color.
Personalized Marketing
The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.
What is Omnichannel Marketing?
Omnichannel marketing delivers on audience demands by helping a business present a consistent, informed message through multiple channels.
What is Narrowcasting?
Discover the concept of narrowcasting and its impact on targeted communication. Explore how narrowcasting revolutionizes content delivery for niche audiences.
Marketing Collateral
Unlock the power of marketing collateral with our comprehensive guide. Learn what it is, its various forms, and how it fuels effective marketing campaigns.
Marketing Automation
A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings.
Landing Page
Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.
Integrated Marketing
The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.