Understanding Omnichannel vs. Multichannel Marketing
Omnichannel and multichannel marketing are distinct strategies. Learn the differences and which approach is right for your business.
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What You Need to Know About Minimum Viable Product (MVP)
A minimum viable product (MVP) can be a useful step in product development. Why do businesses develop MVPs? Learn whether an MVP is right for your company.
Why Micro-Influencer Marketing Works for Niche Audiences
Struggling to reach the right audience? See how micro-influencers drive real engagement and trust in niche markets.
How to Add Meta Tags to Your Website HTML
Metadata is the unsung hero of website SEO. Review this guide to make sure you’re adding meta tags in HTML the right way.
Measure Marketing Performance
Want to know what's working and what's not? Get advice on finding the right mix of tactics.
Marketing Tools
Learn how to choose the right tools and put them to work for your business.
What Sustainability Means for Spark & Bell Founder Emer Gillespie
Emer's holistic approach to handmade, custom lighting means prioritizing what’s best for the environment, her customers, and her community.
Materialized Views: Definition, Benefits & Uses
Learn what a materialized view is and how you can leverage it to help your team handle large amounts of data. Find out how to create materialized views.
Navigating Crisis
Be ready for anything with these tips on how to handle whatever comes your way.
Mailchimp Award-Winning Customer Support
Whether you’re just getting started or need assistance with advanced features, our resources and support team are here for you. We'll help you find what you need so you can get back to business.
How to Use Value-Based Segmentation to Drive Business Growth
Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.
Website Builder: Make a Website for Your Business
Our website builder makes it easy to create a website for your business, or to connect your existing site to Mailchimp. Try it today!