First-Party vs. Third-Party Data: What's the Difference?
Understand the difference between first-party vs. third-party data to discover which type of data is best for your business and marketing strategies.
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How to Get Started With Data-Driven Attribution in Marketing
Learn about the benefits of a data-driven attribution model and how it compares with the last-click attribution model.
Using Cross Tabulation for Survey Data
Discover how cross-tabulation analysis can turn raw data into insights that identify trends and inform decision-making.
CRM Dashboards: Maximize Insights with Data-Backed Decisions
Optimize decision-making with CRM dashboards. Harness data insights for effective customer relationship management.
Boost Email Marketing ROI with Subscriber Data Management
Maximize your email marketing ROI with effective subscriber data management (SDM) techniques. Learn how to leverage valuable insights to drive engagement and conversions.
The Basics of Predictive Analytics: From Data to Insights
Read this guide to learn the basics of predictive analytics and how predictive analytics can help you make better business decisions.
How Our New Dashboard Makes Your Data Actionable
Customers tell us they need easy access to their most important metrics and trends—along with ideas for turning those numbers into smarter marketing decisions. Using these needs as guideposts, we redesigned the Mailchimp dashboard.
Maximize Business Potential with First-Party Data
Harness the power of first-party data to unlock your untapped business potential. Gain actionable insights and maximize your growth opportunities.
From Chaos to Clarity: A Customer Data Integration Playbook
Break down customer data silos to unlock insights, fuel smarter marketing decisions, and deliver more personalized experiences.
Understanding Cardinality: Unlocking the Meaning Behind Data Relationships
Cardinality can help you better understand your data. Learn more about cardinality and how it’s used here.
4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement
How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.
The Power of a Customer Dashboard: From Data to Strategy
Make smarter business decisions with customer dashboard insights. Learn to build powerful visualizations that transform raw data into revenue opportunities.