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Choosing Adaptive vs. Responsive Web Design

Adaptive web design means creating versions of a website to fit different devices. Learn when to use it, and how it differs from responsive web design.

How to Improve Account-Based Engagement Metrics

Drive stronger ABM engagement with proven tactics to boost interaction, alignment, and conversion across target accounts.

A Beginner’s Guide to Purchase Orders: Examples & Tips

Simplify your purchasing process with our beginner's guide to purchase orders. Get practical business insights and tips.

Westfield Creative Drives Retention with AI Tools and Quality Content

Mailchimp pro partner Emily Ryan’s newsletter earned a 15.8% click rate with inspiring weekly link roundups.

Unstuck in Time: A Case Study

How Mike Gottfried of Eastmont Group helped MyPorter, a self-storage company in Atlanta, stand out from the crowd.

Marketing Shelfie—Branding Edition

What makes a great brand? Our latest Shelfie explores exactly that, with picks that demystify the world of branding. Learn how stories, design, writing, strategy, and being remarkable all come together to create successful brands.

Marketing Shelfie—Bottleneck Edition

We're adding one more thing to your never-ending to-do list: take a peek at our list of books that will help you up your efficiency and banish bottlenecks.

Making Data-Driven Decisions with Verbal+Visual

New York-based digital agency Verbal+Visual is an independent, minority and woman-owned hub that prides itself on “building businesses, not websites."

The Fine Art of Digging Deep: How Good Research Drives Success

Since the launch of Mailchimp’s new Facebook Ad Campaigns, we’ve gotten a lot of great feedback from our clients. Its success is owed, in large part, to the deep digging done by our research team.

Make Your Emails Look Great in All Inboxes: Why Testing Matters

Here’s how to catch problems with your campaigns before you send them.

Value Stream Mapping: Boost Your Business Efficiency

Improve your business efficiency with value stream mapping. This article explores how to identify and eliminate waste in your workflow, leading to increased productivity and profits.

What Is Sales Automation and Its Benefits?

Losing customers in your sales funnel? Learn how process automation can help your sales reps raise conversion rates.