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Mailchimp Newsroom
Read the latest news and information from Mailchimp, including corporate and product announcements, company stats, brand assets, and more.
Software as a Service (SaaS)
Demystify SaaS: Explore the world of Software as a Service in a concise guide. Learn its benefits, features, and business applications.
Advertorial
Discover what an advertorial is and how it differs from traditional advertising. Learn the benefits and drawbacks of this marketing strategy.
Return on Ad Spend (ROAS)
Understand ROAS to maximize your ad budget and measure the success of your campaigns effectively.
Key features of RCS messaging
Learn how RCS messaging improves brand communication with rich content, multimedia, and enhanced messaging features.
Personalized Product Recommendations
Suggestions to customers for products they may be interested in based on products they’ve already bought or viewed online. For example, if a customer bought the same tank top in 3 colors, there’s a good chance they’ll like the same tank in a new color.
Marketing Automation
A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings.
KPIs: Definition and Best Practices
Key performance indicators (KPIs) are quantifiable measures that help businesses evaluate their progress toward achieving important objectives.
Key Success Factors
Explore the critical role of key success factors in achieving your business goals. Learn, apply, thrive.
Gross Rating Points
Learn all about Gross Rating Points (GRPs) and how they are used in advertising. Understand the importance of GRPs in measuring audience reach and engagement.
E-commerce
At its core, e-commerce is simply the buying and selling of goods and services using the internet. However, the term is often used to describe all of a seller’s efforts throughout the buying process.