Marketing Tips
Tips, strategies, and best practices to help you reach your business goals.
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Running Marketing Experiments That Work
Learn all about successful marketing experiments, then design and run your own research to generate traffic, boost sales, and grow your business.
Create a Marketing Dashboard to Track Your Performance
Design a marketing dashboard that tracks campaigns, performance metrics, and ROI to help you make data-driven decisions.
Loss-Leader Pricing to Attract Customers and Boost Sales
Learn how to develop a loss-leader pricing strategy that drives customer traffic and increases sales while boosting market share and profitability.
Leverage Lifestyle Segmentation to Enhance Targeted Marketing
Improve your targeted marketing by understanding lifestyle segmentation. Learn to connect with audiences in a more personalized, meaningful way.
How To Improve Your Lead Qualification Process
Maximize lead quality with this guide to improve lead qualification. Learn proven strategies to identify high-quality leads and increase conversions.
Building a Knowledge Base That Works
The best way to share essential information with your customers and employees.
How Jopwell Tripled Their Email Volume and Maintained an Open Rate of 30%
The diversity hiring service uses Mailchimp’s Marketing CRM and data insights to get a holistic view of their candidates and clients.
Introducing Product Blocks
Product blocks provide you with a super simple way to add 1 or more products from your connected e-commerce store to your Mailchimp campaign, in just a couple of clicks.
How to Write an Influencer Outreach Email That Gets Responses
Write influencer outreach emails that get results. Learn key strategies and use our template to improve your response rate.
How to Improve Your Lead Scoring System
Upgrade your lead scoring models with this quick guide and get a better understanding of exactly how lead scoring works.
How to Write a Sales Email That Actually Converts
Writing persuasive sales emails can drastically improve email campaign performance. Learn how you can write the best sales emails that actually convert.