What is Narrowcasting?
Discover the concept of narrowcasting and its impact on targeted communication. Explore how narrowcasting revolutionizes content delivery for niche audiences.
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Marketing Collateral
Unlock the power of marketing collateral with our comprehensive guide. Learn what it is, its various forms, and how it fuels effective marketing campaigns.
Marketing Analytics
A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.
Backlinks
Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else.
A/B Tests
Creating 2 versions of a digital asset to see which one users respond to better. Examples of assets include a landing page, display ad, marketing email , and social post.
Shoplazza
Shoplazza is an all-in-one eCommerce platform that techs your business further and stays Open to More. Sync your store data with Mailchimp to drive more growth!
Webinar Library
Expand your marketing expertise with our on-demand webinars.
Mailchimp Onboarding Services
An Onboarding Specialist can help you set up your first campaign—it's already included with a paid plan
What Is Web Hosting and How to Choose the Right Web Host
For small businesses, finding a good web hosting service is critical. Here’s what you need to know to find the best web hosting provider for you.
What is a Lightbox in Web Design?
Lightboxes in web design can help boost conversion rates and generate leads. Learn about what lightboxes are and best practices for creating them in this guide.
What is a Meta Description? Examples and Tips
Meta descriptions tell searchers what they will find when they click on your website. Here’s how to write a meta description that increases your clicks.
What Is a Business Proposal?
Read on to learn what a business proposal is, how to write one, and best practices that can help your organization stand out from the competition.