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Social Testing: Unleash the Power of Social Media for Business Experimentation

Social testing can provide insight into the performance and health of your social media campaigns. Learn how to use social testing to your advantage here.

Client Testimonials: Boost Trust and Conversions

Client testimonials are powerful endorsements that can convert leads into sales by showcasing positive feedback and influencing potential customers' decisions.

Pottery West Balances Art and Business

See how the ceramics studio uses Mailchimp automations and segmentation to send the right message, and QuickBooks to help the business side run smoothly.

How to Test Website Accessibility

How do you know if your website is accessible to those with disabilities? Read on to learn how to test your website’s accessibility with leading tools.

A/A Testing: The Secret Weapon for Evidence-Based Business Optimization

A/A testing is used to test tool accuracy, setting a baseline, and setting a sample size for A/B tests. Learn how to use A/A testing to enhance performance.

What is a REST API and How Can It Benefit Your Business?

Learn more about what REST APIs are, how they work, and how they benefit your business.

Getting Brave With Testing and Triggered Automation

Carspring promises to pair you with the perfect car, and their automated customer trek is designed to make the entire purchasing process as hassle-free as possible.

A/B/n Testing: The Secret to Boosting User Engagement

Ever feel like you’re missing something with A/B tests? A/B/n testing opens up many more possibilities, letting you play with multiple variables at once.  

How a Beloved Restaurant Group Drives Revenue and Customer Loyalty With E-Commerce

Using automations, segmentation, and Mailchimp’s Shopify integration, Gruppo Terroni grows online sales through meaningful engagement.

The Science of Split Testing to Drive Results

Learn the science behind split testing and how it can lead to data-driven decision-making that improves your conversion rates.

Lovepop and A/B testing Done Right

Learn how this feature helped the custom pop-up greeting card company double their engagement and revenue.

How To Generate Real Estate Leads: 7 New Lead Generation Strategies To Try

Learn how to generate real estate leads even when the market is slow. Try out these real estate lead generation strategies to help you find clients.