From ASAP to FYI: Using Text Abbreviations Effectively in Business Communication
Learn how businesses can use text abbreviations to save time, reduce costs, and connect with audiences—without risking clarity or professionalism.
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Using Technical Writing to Simplify Complex Information
Explore the definition of technical writing and some tips for using this important skill to make complex information understandable.
Targeting Smarter with Tags and Segments
World Arts West uses tags and segments to make sure they're sharing content that matters to their different audiences.
Boost Your Conversions with Targeted Email Marketing
Discover the benefits of targeted email marketing and how it can boost your conversion rates.
Boost Email Open Rates with Subject Line Testing
Discover the secrets to higher email open rates through subject line testing. Elevate your email marketing game and engage your audience effectively.
How Stretch & Flex Started and Grew During a Pandemic
Surveys helped the virtual Pilates studio make quick adjustments and plan for long-term success.
Why Storytelling Builds Stronger Customer Connections
Discover what storytelling in marketing is and how storytelling can help you build stronger connections with your customers.
How Spam Triggers Impact Your Email Open Rates
Avoid spam triggers that tank your email open rates. Learn what words, tactics, and mistakes to avoid for better inbox placement and engagement.
Master Solution Selling: Techniques and Strategies for Sales Teams
Solution selling is a technique that focuses on addressing pain points instead of highlighting features. Learn how to leverage this technique for your team.
SMS Welcome Message Examples for a Great First Impression
Discover effective SMS welcome message examples and learn how to craft short, engaging texts that build trust and encourage quick action.
A Marketer’s Guide to SMS Verification for Business
SMS verification for business isn’t just security—it’s smart marketing. Learn how to verify texts and ensure you’re connecting with real customers.
How SMS Segmentation Can Drive Better Engagement
Improve your SMS marketing strategy with effective segmentation. Reach the right people with the right message for better engagement.