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What Is Copywriting and Why Is It Important in Marketing?

Copywriting is the backbone of many content marketing campaigns. Learn more about copywriting, including what it is and its importance here.

What Is Behavioral Targeting?

Highly personalized and timely marketing requires knowing who is in your audience and how they interact with your business.

What Is a Podcast and Why Are They So Popular?

Podcasts allow you to share your content with listeners from around the world. Read on to learn more about what podcasts are and why they’re appealing.

What Is a Microsite?

Learn about the purpose and benefits of microsites and how one can benefit your brand.

What Is a Business Proposal?

Read on to learn what a business proposal is, how to write one, and best practices that can help your organization stand out from the competition.

How to Use BCC and CC in Emails

Discover what the BCC field does, how it differs from CC emails, and how you can use it in your email marketing campaigns.

A Beginner’s Guide to Website Wireframe Design

Building a website from scratch can be an intimidating venture, especially if you have little or no experience. Learn the ins and outs of website wireframe design before jumping in the deep end.

Website Localization: Expand Your Reach and Drive Growth

Unlock global success with website localization. Reach more audiences and drive growth.

A Beginner’s Guide to Website Architecture

Discover how smart website architecture can transform your online presence. Learn the essential building blocks for a website that grows with your business.

The Difference Between Vibrance and Saturation

Are you ready to make a difference in the photos in your email campaigns? Learn how to use vibrance and saturation the right way.

Vanity URL: Your Key to Branding and User Engagement

Elevate your digital marketing success by creating a vanity URL. This can make your brand more visible online and drive audience engagement.

Value Exchange: The Give and Take in Customer Data Collection

With the discontinuation of third-party cookies, what’s next for data collection? Discover how value exchange offers a new path to helpful customer insights.