How to Get Started With Data-Driven Attribution in Marketing
Learn about the benefits of a data-driven attribution model and how it compares with the last-click attribution model.
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Beginner's Guide to Starting a Rewards Program
A customer rewards program can boost your profits and raise your customers’ satisfaction. Here’s what you need to know and loyalty programs.
Why Small Businesses Should Start Marketing on Day One
We surveyed more than 500 entrepreneurs about starting a business—and what they'd do differently next time. Here's what you need to know.
Product Growth Strategies for Startups and Growing Businesses
Engage new users and grow your audience whether you’re launching a new product or continuing to grow your business.
Meet Goodr, the Atlanta Startup Solving Hunger’s Big Logistics Problem
How Jasmine Crowe’s broader mission informs Goodr’s day-to-day operations and keeps its community engaged.
Marketing Automation Examples: Getting Started with Email Automation
Reach out to your newest subscribers and customers to keep them engaged, improve retention, and cultivate lasting relationships.
Blog vs. Podcast: Finding the Right Way to Communicate Your Message
Explore the benefits and limitations of blogs vs. podcasts to identify the best medium for your business and create an effective content strategy.
How to Thrive as a Startup Founder: Tips for Success
Discover essential strategies and actionable tips for startup founders to thrive in the competitive business landscape.
14 Top Email Marketing Tips for Startups
Learn how to create high-performing email marketing campaigns that drive results and help your startup scale faster.
4 Tips for Getting a Head Start on Your Holiday Marketing
Learn how early planning will help you lay the groundwork for a successful holiday season.
Colors for Marketing: How to Pick the Right Colors for Your Brand
Every color evokes a different kind of emotion. Learn how to use color in your marketing strategy to influence customers and strengthen your brand.
Maximize Profit with Drop Servicing: How to Start and Succeed
Interested in drop servicing? Read on to learn how to start a drop servicing business and ensure success.