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Customer Relationship Management (CRM)

The practice of customer relationship management (CRM). The goals of CRM are to retain current customers, increase their spending, and convert prospects into new customers.

Conversion Rate

The percentage of user actions taken after total clicks on a display ad or other digital asset.

What is Content Marketing?

Content marketing is the development and distribution of relevant, useful content to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.

Customer Data Platform

A customer data platform (CDP) is a central location for customer data from a variety of sources. It aggregates and organizes that data to create a single customer profile that can be used to optimize marketing and customer experience initiatives.

Bounce Rate

The percentage of visits to your website where only 1 page was viewed. When we say users "bounce," we mean they viewed a page of your site or a landing page but didn’t engage further. They didn’t click on links or view more pages.

BIMI: What It Is and Why it’s Important to Email Marketing

Learn what BIMI is (brand indicators for message identification) and how it helps with email marketing deliverability.

Backlinks

Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else.

Audience Segmentation

A marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging for stronger connections.

Affiliate Network

Understand the basics of affiliate networking and how building an affiliate network can benefit your business.

Advertising Budget

Maximize your marketing ROI with our guide on creating an effective advertising budget. Learn tips on setting goals, allocating resources, and measuring success.

Abandoned Cart

When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to checkout and complete the purchase. Users may abandon because they aren’t ready to buy.

A/B Tests

Creating 2 versions of a digital asset to see which one users respond to better. Examples of assets include a landing page, display ad, marketing email , and social post.