Marketing Shelfie—Matchmaking Edition
Learn about communication, influence, and why we should ask “why?” more with our curated list of must-read books on marketing, business, and creativity.
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Marketing Shelfie—Growth Marketing Edition
Our list of our growth-geared marketing reads that will help you navigate scaling your business.
Marketing Shelfie—Bottleneck Edition
We're adding one more thing to your never-ending to-do list: take a peek at our list of books that will help you up your efficiency and banish bottlenecks.
How Essence of Email Increased One Company’s Email Marketing Revenue by 1076%
When an online store wanted to get more out of their email marketing, Essence of Email saw an opportunity to implement behavioral flows, list acquisition efforts, and conversion rate best practices. Here’s how they did it.
Dissecting Really Good Email with Lucky Red Pixel
Email is important, but sometimes it’s low on a company’s to-do list, which can cultivate a lot of issues. Florida-based agency Lucky Red Pixel walks us through what it takes to compose a good one—and how to fix common mistakes.
Why Single Opt-In? And an Update for Our EU Customers
We’ve made an important change for Mailchimp users located in the European Union: If your primary contact address is in the EU, your existing forms will remain double opt-in.
Using WhatsApp Notifications for Businesses
If you’re not using WhatsApp notifications for businesses yet, you’re leaving money on the table. Here’s what you need to know to get started.
The Inside Scoop on Landing Pages with Hom Sweet Hom
How a landing page helped Lauren Hom bring awareness to her livestream series and drive signups for her online classes.
How SMS Segmentation Drives Better Engagement
Improve your SMS marketing strategy with effective segmentation. Reach the right people with the right message for better engagement.
SMS Sales Tips for Better Results
Maximize your SMS sales with proven strategies and examples. Reach customers directly, increase conversions, and grow your business.
Beyond the Blast: Fixing Common SMS Marketing Mistakes
From poor timing to spammy messages, discover the most common SMS marketing mistakes and learn how to fix them before it’s too late.
SMS Marketing Strategies for Restaurants
Learn effective SMS marketing strategies for restaurants to boost brand awareness, customer engagement, and, ultimately, sales.