When it comes to small business, growth can take you to unexpected places. Sometimes the progression of one business leads to an entirely new venture. In fact, in the U.S. alone, 26% of small business owners are running more than one company, according to a recent survey. As the owner of the brick-and-mortar Ink & Dagger Tattoo Shop, and an e-commerce store known as Tattoo Smart, Russ Abbott knows what it’s like to hold down two different forts. Russ invited the What’s in Store crew out to his shop in metro Atlanta to learn how he’s using Mailchimp tools—including marketing analytics, automation, and personalization—to keep Ink & Dagger running smoothly, while simultaneously growing the Tattoo Smart brand.
1 Man, 2 Hustles
Since it opened in 2007, Ink & Dagger has been a go-to shop in the metro Atlanta area focused on service, and known for its experienced and knowledgeable staff, intricate layout, and the quirky interior decor curated by Russ. Prior to the launch of Tattoo Smart, Russ had a lot of experience visiting tattoo expos and conferences as a featured speaker offering his tips on technique and approach. In the process, he developed a digital design product known as The Abbott Color Wheel.