Marketing Glossary - Marketing Terms You Need to Know
Welcome to our list of commonly used marketing terms. The goal of this glossary is to define any confusing marketing jargon you encounter.
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Keyword
A word or phrase in the content of your web pages that matches the words and phrases users are entering into search engines as closely as possible.
How to Optimize Website For Search Engines
How to improve your website’s SEO, boost your search ranking, and increase audience engagement.
How Inbound Links Help Local SEO
Inbound links are the most weighted element in Google’s local search algorithm. Learn how they work, why they matter, and how to get them.
Watch Mailchimp's Free API Course on Treehouse
When we released a brand new version of the Mailchimp API, we knew we needed to provide some education around the new process. Enter Treehouse.
SEO
Show up closer to the top of the page with resources on search engine optimization.
SEO vs. PPC: What’s the Difference?
Is SEO or PPC better for your business? Learn more about SEO and PPC, including their benefits and limitations here.
SEO Guide for E-commerce Websites
Drive more traffic to your e-commerce site and get more sales with these tips. Learn how to use keywords wisely and optimize content across devices.
Black Friday Email Campaigns: Strategies for Sales Success
Boost sales success on Black Friday with expert email campaigns. Uncover top strategies to drive conversions and win big this shopping season.
Black Friday and Cyber Monday Marketing Promotion Strategies to Help You Make More Sales
Use these marketing promotion strategies to gain new customers and drive revenue during Black Friday and Cyber Monday.
Black Friday Starts a Week Early for Marketers, Data Says
Consumers are shopping earlier, and data shows that marketers have responded in kind. What does this mean for this year’s holiday season?