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Designate and Send to VIP Contacts

Learn how to designate important subscribers as VIPs, in order to create segments and send targeted email content.

Common Segmentation Combinations

There are endless possibilities when creating segments in Mailchimp. View some commonly used combinations for certain segmenting tasks.

All the Segmenting Options

Learn how to use subscriber profiles, audience fields, e-commerce, and integration data to target and filter subscribers into segments.