WHAT’S NEW IN MAILCHIMP
Simpler, smarter ways to boost your ROI
Spring has sprung, and so have new opportunities to drive revenue and results. Check out the latest updates that include new ways to use AI and customer data to improve your marketing strategy.
The #1 AI-powered email marketing and automations platform can now do even more
5/18/2026
Spend less time on manual reporting with Analytics AI
Mailchimp’s Analytics AI helps you understand how your business is doing—and helps you plan your next move. Available for Standard and Premium plans.
5/18/2026
Capture data from more sites with the Mailchimp site tracking pixel
Our site-tracking pixel now supports Wix, WooCommerce, and custom sites as well as Shopify. Why do we call it the one-click pixel? Because you can install it in just one click. (Really.)
5/18/2026
Use the AI you prefer to help create your campaigns
With the new Claude Connector, Mailchimp supports both Claude and ChatGPT, so you can create email & SMS campaigns with your AI of choice. Available for Standard and Premium plans.
5/18/2026
Mailchimp SMS now serves alcohol brands
Built-in SMS age gating helps you manage age verification and connect with your audience, all from one place.
