Implementing any sort of institutional transformation is difficult enough under normal circumstances. In a global crisis, the stakes are much higher. Luckily for Australia National University (ANU), Mailchimp partner Gary Eckstein has never shied away from tackling sizable marketing overhauls. And no pandemic was going to get in his way when it came to helping his client.
When COVID-19 hit, ANU’s once-bustling campus fell eerily silent. In an effort to curb the spread of the virus, the administration had announced a university-wide WFH policy. With next to no lead time, the school needed to adapt to both online learning and an unknown future. Change at this pace is foreign to most large public institutions, and ANU was no exception.