Free Survey Tool for Small Businesses

Learn about your audience with unlimited survey responses

Whether you’re a restaurateur adapting to a takeout‑only menu or a Pilates instructor moving classes online, Mailchimp surveys help you see what is (and isn’t) working so you can market smarter—no technical skills needed.

Email with the headline "Have a moment? We want to get to know you." and the CTA is "Take the Survey".

Integrated with all your favorite Mailchimp tools

Mailchimp surveys are connected to your Mailchimp CRM, email, and Customer Journey builder. That means you can easily send questions to the right prospects or customers and then turn those responses into successful marketing strategies.

Turn survey responses into actionable data with the click of a button

Surveys are tied to your audience, so you can choose which contacts receive them and apply tags based on their responses. Collect data on demographics, customer satisfaction, and more, then use what you learn to create segments and send follow-up campaigns.

Use surveys to collect email addresses

If you don’t have an audience yet or you’re still pre-launch, surveys can help you build your contacts. Use the email collector question type to automatically add survey responders to your Mailchimp audience (along with any of their responses).

Better understand your customer

  • Automatically survey new subscribers and customers

    Email about taking a survey.

    Greet every new customer or reader with a request to learn more about them, starting an early feedback loop.

  • Rediscover your product‑market fit

    Survey question asking "How likely are you to recommend Kroma's alteration services?" with a scale from 1 to 10.

    With surveys, you can easily determine which product features are most important to current and prospective customers. This helps you tailor your business priorities and master the art of customer satisfaction.

  • Unlock data‑driven pricing insights

    Survey asking "What would you consider a great value for door-to-door delivery?" with 3 different price options.

    Establishing pricing for a new product or feature? Create a survey with questions focused on your customer's willingness to pay. Then, drive product recommendations rooted in data.

  • Generate new product ideas

    Viewing survey results. 89 contacts are interested in door-to-door delivery.

    Cocreate your new products or services alongside your customers, so you know exactly who’s interested once you’re ready to sell.

Email about taking a survey.
Survey question asking "How likely are you to recommend Kroma's alteration services?" with a scale from 1 to 10.
Survey asking "What would you consider a great value for door-to-door delivery?" with 3 different price options.
Viewing survey results. 89 contacts are interested in door-to-door delivery.
Editing the survey question.

Build a survey in less than 5 minutes

With free and unlimited survey responses, you can quickly generate insights from your audience to inform your product development.


  • What is automated surveying?

    Automated surveying is when you set up automations to send out surveys, which are often triggered when certain conditions are met. For example, if someone purchases a product from your shop, you can automatically send a survey to their inbox. The survey can include questions about their checkout experience to help you improve customer satisfaction and your checkout process. You can also ask customers to provide more information about themselves to build new segments and deliver personalized content.

  • What is the best software for automated survey analysis?

    While there are many types of software available for survey analysis, it’s important to choose the one that meets your business needs. Our survey tools are connected to your Mailchimp CRM, email, and customer journey builder, so you don’t have to connect to third-party applications and can start analyzing data immediately.

    With Mailchimp, you can create surveys, receive valuable responses, and leverage any data obtained to create powerful marketing strategies and feedback-driven services, products, and content in one place. Plus, you can tag survey responses into your Mailchimp CRM and segment customers based on their answers. This allows you to design one-of-a-kind campaigns specifically tailored to your customers’ interests and wants.

  • What should be included in a product survey?

    If you’re interested in conducting product surveys, you may be wondering what to include to receive insightful feedback. That said, here are the best questions to include in your survey:

    • How often do you use our product?
    • What features do you wish you had access to?
    • Which product features offer the most value?
    • Is our product easy to use?
    • What don’t you like about our product?
    • How likely are you to recommend our product?
    • Are you satisfied with the product?
    • Are there any alternatives that you’re currently using?

    In addition to asking the right questions, it’s also important to use comprehensive product and customer survey tools. With Mailchimp, you’ll receive automated survey analyses that can help you create email campaigns and improve your marketing strategy. Did we mention that our survey tool is also free and has unlimited survey responses?

  • What is the purpose of a product survey?

    The most significant benefit of conducting product surveys is that they can provide you with powerful insights. Similar to customer satisfaction survey tools, product surveys allow you to gauge what’s working and what isn’t. This makes it easier to identify the product features that your customers love and which ones need to be improved. As a result, you can tailor your products to fit the needs of your customers and increase overall satisfaction towards your brand.

    Product survey tools also empower you to design and create new products based on the responses you receive. This ensures that you sell products that your customers actually want. You can even use these types of surveys to determine the price of your products.