2. Own the unboxing
That feeling when the package you ordered online finally sitting on your doorstep is an exciting time. Needless to say, this “unboxing” moment is key for your brand. Capitalize on this by making your brand look its best and leave a great impression on your customer, even after purchase.
Something as simple as getting the size of your shipping box right can go a long way. Not only is it more cost-effective not to pay for oversized packing, but a snugly-packed item also shows it wasn’t bouncing around in a box during transit. Remember, a properly-packed item shows that you treated their purchase with care, adding another layer of personalization to their post-purchase journey.
Plus, packaging an item with care helps give you the confidence it will show up exactly how you shipped it. After the holiday rush, you could even consider customizing your packaging with branded or environmentally-friendly packaging.
But delighting your customers at the moment of unboxing can be more than just getting an item safely to their door. If you’re a smaller business, consider a handwritten note slipped inside to show how personal care goes into every item. Or give them something extra that can help spread the word about your brand, like a sticker or button that may help steer them into brand advocate territory.
Speaking of creating brand advocates, make a compelling reason for customers to share their purchased items from your store on your social media channels. For example, you could offer a special promotion for anyone who posts their purchase on Instagram and tags your business –– an increase in brand awareness that may be worth every penny. And be sure to keep up with who’s tagging you so you’re engaging with them and following through on what you promised.