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Signup Forms

Grow your audience with unlimited free signup forms

Start collecting the data you need, so you can send your customers more personalized, relevant content.

Signup form options that fit the needs of your business

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Websites that grow audiences from day one

With built-in signup and pop-up forms connected to your Marketing CRM, your Mailchimp website is optimized to convert leads and help you stay engaged with your audience.

Example sign up form with setting showing when to display and positioning options.

Turn visitors into subscribers with a custom pop-up form

Create effective pop-ups that appear when and where you want them, and are tailored to your brand. You can even add your form to any website in just a few clicks.

Signup form embedded in website.

Embed a form on your site with ease

Add a customizable form to your site’s sidebar, footer, or anywhere you’d like.

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Increase your audience across channels

You can share your form anywhere when you post a simple signup landing page across all your channels to generate leads.


Our users have added over 51 million subscribers to their audience via Mailchimp landing pages with signup forms.

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“We've gotten a lot of new customers and new emails from having a pop-up form on our site, and those people have turned into repeat customers. That's really helped us grow our customer base a lot more quickly than we otherwise would have been able to.”

Evan Streusand, co-owner of Highway Robery
Example of form used to collect data. Preferences center showing which fields are toggled on and which fields are toggled off.

Confidently send customers messages that matter

Collect up-to-date information about your contacts’ interests and preferences with your customizable marketing preferences center.

Example of a form on a mobile device.

Collect new contacts with Mailchimp’s mobile app

Turn an in-person conversation into a new connection. Your sign-up form is pre-built and ready to go in our mobile app. Send it to your contacts or followers in just one click.


  • You can use Mailchimp’s Form Builder to create custom online signup forms where your customers can opt-in to receive emails and other notifications. Email signup forms can be a great tool for engaging with your audience and connecting them with new content and company updates.

    You can find Mailchimp’s Form Builder tool in the audience dashboard. Using this tool, you can access signup form templates and build, design, and edit customer signup forms.

  • To make a customized signup form in Mailchimp, use our Form Builder. You can build, design, and even translate customer signup forms for your website within our Form Builder tool. We also offer advanced form customization for paid account holders. With advanced form customization, you can directly edit the code of customized business forms, enabling you to tailor a wide range of forms to your liking.

  • To create an email signup form, navigate to the Form Builder tool, which can be found in your audience dashboard. From there, you can quickly create and customize signup forms to share with your audience. Share your online signup form across all channels to become more engaged with your customers.

  • An email signup form gives website visitors and customers the ability to opt-in to your company’s email list. Visitors provide some basic contact information, such as their name and email address, and submit the email signup form to receive email communications from your organization.

    Oftentimes, email signup forms will pop up on a website or appear at the bottom of the page. By collecting email addresses through a customer signup form, you can cultivate leads and improve your email marketing efforts. On the customer’s end, filling out an email signup form typically grants them access to sale announcements, company updates, new product notifications, exclusive offers, periodic discount codes, and more.

  • There are several ways to get customers to sign up for email. First, make sure customers know that you have a mailing list. You can achieve this by ensuring your email signup form is easily visible on your website or by using pop-up customer signup forms.

    In addition to making your email signup form visible, give customers a reason to subscribe. In many cases, you can get customers to sign up for email by offering an exclusive discount code or promotion in return for signing up. Then, to keep your subscribers in the long-term, make sure you’re providing value through your email marketing campaigns, whether in the form of high-quality content or exclusive offers.

  • The easiest way to create an email signup form in Mailchimp is by using our Form Builder. Use this tool to access sleek signup form templates, build customizable forms, and edit existing forms.

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