Turn your website visitors into customers

FAQs

• When should you use remarketing lists for search ads?

  By using remarketing lists for search ads, you can more precisely reach a target audience. More specifically, you can target people who have visited your company’s website or used your app in the past. You can even target people based on the types of pages they viewed on your website.

  You should use remarketing lists for search ads when you want to bring awareness to a certain service or product and convert people who may already be familiar with or interested in what you have to offer. You may also use a remarketing list in Google ads when you have a sale or promotion you want to bring attention to. If individuals who have visited your website—but haven’t yet made a purchase—see that you’re making a limited time offer, it may incentivize them to finally follow through with a purchase.

• How to set up a remarketing audience in Google Ads

  Here are the steps for setting up a remarketing audience in Google Ads:

  1. Sign in to your Google Ads account
  2. Click the tool icon
  3. Navigate to “Shared library” and select “Audience manager”
  4. Click on “Audience lists”
  5. Click the plus button and choose “Website visitors
  6. Name your data segment
  7. Choose a template
  8. Click on “Visited pages” and set conditions
  9. Determine a segment size
  10. Determine how long you want a visitor to remain on your segment
  11. Click on “Create audience” to finalize your remarketing audience

• How does retargeting work?

  Retargeting is meant to target people who visit your website or online store but fail to make a purchase. Since the vast majority of people don’t make a purchase upon their first visit to a website, a retargeting campaign can help improve conversion by reminding people of the products and services you have to offer.

  Retargeting works by using cookies to keep track of websites that users have visited. Organizations can use retargeting software to leverage this data and build remarketing ads in Google. By creating effective Google remarketing ads, companies can continue to stay top of mind, boost brand awareness, and, ultimately, increase conversions.

• What are retargeting ads?

  Retargeting ads are aimed at people who visited your company’s website but didn’t take the kind of action you desired. Oftentimes, this means the individual didn’t purchase anything through your website, but you may have been aiming for other conversions as well, such as signing up for an email list or downloading an ebook.

  With retargeting software, you can reignite the interest of shoppers who left your website without taking any action. Since these people have already expressed some kind of interest in your company by visiting your website, they’ll likely be easier to convert than those who have never heard of your brand.

  There are many examples of remarketing ads. For instance, you may create a social media ad that informs readers of a limited time deal to create a sense of urgency. Or you might create a search ad with suggested products that a particular user may be interested in based on their past behavior. The possibilities are endless!